Android Games

Why Microsofts Push Into Googles Android ?

Popular Microsoft programs like Word and Outlook used to be restricted to Microsofts own devices, but thats something which has changed, and dramatically. Microsoft under Satya Nadella, who took over from Steve Ballmer last February, has been making strides to change its focus to be a "mobile-first, cloud-first" company, as the Redmond giant understands that it can no longer rely on its PC dominance with Windows.



Last year, Microsoft made editing documents free on Office for iPhone, iPad, and Android, but that was only the first step - it has now started offering apps bundled on select Android devices. Microsoft is clearly stressing on ubiquity of its services rather than taking Android head-on, unlike how Samsung has been pushing its Tizen-based operating system.

Recently, Microsoft also released its digital voice assistant Cortana on Android in public beta. The Cortana digital voice assistant was previously exclusively available to Windows Phone users; it will be soon available to all Android and iOS users in addition to Microsofts own Windows 10.

In the meanwhile, Microsoft partnered with Samsung, resulting in high-end Galaxy devices such as the Samsung Galaxy S6, Samsung Galaxy S6 Edge, Samsung Galaxy Note 5, and Samsung Galaxy S6 Edge+ coming preloaded with Microsofts suite of apps. This includes Bing Search, Skype, OneDrive, OneNote, Outlook, and the Microsoft Office suite. Cyanogen and Microsoft have already announced a strategic partnership that will see popular Microsoft services being integrated into commercial Android-based custom ROM. LGs recent G Pad II 10.1 tablet comes preloaded with Microsoft Office, and also features an additional 100GB of free OneDrive storage for two years.

This all ties in to the idea of mobility focusing on experiences, not devices. So, while Microsoft has been trying to get developers to build apps for its Windows platform, with new tools allowing quick and simple porting of iOS and Android apps, its also trying to make sure that whichever platform a user is on, they will be using a Microsoft product. The release of Cortana in public beta for Android can be considered as part of the same plan as it can bring more search queries from devices powered by Googles mobile operating system. Apart from increasing Bings marketshare for search queries, Microsoft will be looking to add more users, ones who would choose the Bing-powered Cortana over Googles search.

Its a sign that Microsoft is not backing off from the mobile race yet, and for consumers, the more competition there is, the better. Thats what leads to deals, and innovation, and the development of new products. Should Google be worried by Microsofts software push into its own ecosystem? Probably not, considering that Googles Android still rules the smartphone market with a report earlier this year claiming that Android accounted for 81 percent of all smartphones shipped in 2014. But Microsofts push into Googles OS is good news for any Android user who, for example, has found apps such as OfficeSuite 7, Polaris Office, Kingsoft Office, and Googles own Drive, insufficient substitutes for Microsofts Office suite.

In the drive for eyeballs, Microsoft is giving away its Office suite for free on small devices, something that you would have certainly had to pay a hefty fee for earlier, if it was available at all. Getting it pre-installed on devices makes the apps even more accessible to a user. Now that Google is cutting bloatware a user might actually find less of Googles apps on an Android device, and instead finds more apps from Microsoft.

For Microsoft, its new strategy might well pay off. For Android users, it means that were getting a lot of value for free. And over time, it should mean more competition and therefore choice for the user, which might be the best result of all of this manoeuvring.